Business Administration, M.B.A. - Marketing (Online or On ground)

Business Administration |View/Print PDF

The program course outline and graduation requirements for this catalog year are listed below.  The department website provides an overview of the program, admission requirements, faculty biographies, learning outcomes, and careers: https://www.southernct.edu/mba 

PROGRAM REQUIREMENTS - (42 CREDITS)


Core Requirements (30 Credits)

MBA 501 – Business Economics 
MBA 502 – Statistical Decision Making 
MBA 503 – Managerial Finance
MBA 504 – Organizational Behavior
MBA 505 – Marketing Management 
MBA 506 – Financial and Managerial Accounting
MBA 507 – Legal Issues in Business and Management 
MBA 591 – Integrated Knowledge I 
MBA 592 – Integrated Knowledge II: Experiential Capstone

Marketing Concentration Courses (12 credits)

Select 12 credits from:
MBA 513 – Advertising and Promotional Strategy 
MBA 536 – International Marketing 
MBA 537 – Product Management 
MBA 538 – Marketing Data Analytics 
MBA 540 – Consumer Behavior 

WAIVER POLICY

Any of the courses below may be waived on the basis of appropriate undergraduate or graduate courses taken within the immediately previous six years at a regionally accredited institution. If granted, a student can waive no more than four (4) courses (12 credits). Waivers will be considered at the time of admission and only courses with a “B” (3.0) grade or higher in the appropriate courses will be considered. 

Students who seek transfer credit must submit a written request (with a course syllabus or course description of the previously completed coursework) to the MBA Director during the first semester of attendance. No elective/concentration course is eligible for waivers, and a course that has been waived may not be taken or used for elective credits. No tuition refund or cancellation will be issued for courses taken and subsequently waived. Moreover, waiving of courses does not reduce the total minimum number of 30 credits required to be taken in the program at Southern.

WAIVER GUIDELINES
The minimum course requirements, all taken within the last six years, for waivers are:
MBA 501: One course in macroeconomics and one course in microeconomics.
MBA 503: Two upper division courses in finance
MBA 504: Two upper division courses in organizational behavior or industrial psychology
MBA 505: Two upper division courses in marketing
MBA 506: One course in financial accounting and one course in managerial accounting
MBA 507: Two courses in business law