Business Administration, B.S. - Marketing

The program course outline and graduation requirements for this catalog year are listed below. To graduate, a minimum cumulative GPA of 2.0 must be achieved, and a total of 120 credits is required. This total includes both the required courses for the program and any free electives selected. The department website provides an overview of the program, admission requirements for the major (when applicable), faculty biographies, learning outcomes, and careers: https://www.southernct.edu/academics/marketing/programs. 

GENERAL EDUCATION REQUIREMENTS (46 Credits)

All bachelor’s degree programs include liberal education (LEP) and writing (W) course requirements. To review more detailed information, please visit General Education (LEP) Degree Requirements.   

MAJOR REQUIREMENTS (66 Credits)

Up to three courses in the major/cognate may also satisfy LEP requirements and will be indicated below; no more than two courses in the same subject may be used towards LEP Explorations.

Students must take a minimum of 50 percent of the major and concentration courses at Southern Connecticut State University.

Business Administration Requirements (33 Credits)
ACC 200 – Principles of Financial Accounting ('C' or better required)
ACC 210 – Managerial Accounting ('C' or better required)
BIS 370 – Business Information Systems ('C' or better required)
ECO 100 – Principles of Macro-Economics (T2CC)
ECO 101 – Principles of Micro-Economics (T2GA)
ECO 270 – Applied Business Statistics ('C' or better required)
FIN 300 – Corporate Finance ('C' or better required)
MGT 240 – Business Law and Ethics ('C' or better required)
MGT 285 – Management and Organization ('C' or better required)
MGT 450 – Business Policy and Strategy Seminar ('C' or better required)
MKT 200 – Principles of Marketing ('C' or better required)

Marketing Concentration (33 Credits Required)
MKT 321 – Consumer Behavior (‘C+’ or better required)
MKT 420 – Global Marketing (‘C+’ or better required)
MKT 425 – Marketing Research (‘C+’ or better required)
MKT 450 – Strategic Marketing (‘C+’ or better required)

Select 21 credits of MKT courses at the 200-level, 300-level, and the 400-level (‘C+’ or better required).

COGNATE REQUIREMENTS (6 Credits)

CSC 200 – Information Management and Productivity Software (T1TF)
MAT 125 or MAT 150 – Mathematics Cognate (T1QR)

ACCELERATED PATHWAY OPTION (12 Credits)

Students with an overall 3.0 GPA may be approved to complete an accelerated pathway. Graduate courses may be completed during their senior year when a student has earned at least 90 credits. Courses successfully completed with a grade of 'C' or higher will earn dual credit to be applied to both the undergraduate and graduate transcript. Approval to start graduate coursework does not guarantee admission to the graduate program.

Accelerated Pathway to Graduate Program
In consultation with their advisor, students may select up to 12 credits of graduate level coursework (500-level or higher) appropriate to their intended graduate program of study.