Business Administration, B.S. - Concentration: Marketing

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Students must take a minimum of 50 percent of the Business Administration Requirements, and at least 50 percent of the Concentration Requirements at Southern Connecticut State University.

120 Overall Credits Required

LIBERAL EDUCATION PROGRAM AND WRITING REQUIREMENTS

Liberal Education Program

48 Credits Required

Students must complete a comprehensive three-tiered Liberal Education Program (LEP). View all requirements of the tiers on the Liberal Education Program. Any credits over 48 are counted toward free electives.

While the choice of courses that fulfill the requirements is generally left up to students, some departments require that students select specific courses to complement their major. This major has specific Tier requirements/restrictions for the following:

Tier 1 - Quantitative Reasoning (select one):
MAT 120 – College Algebra
MAT 122 – Precalculus

Tier 1 - Technological Fluency:
CSC 200 – Information Management and Productivity Software

Tier 2 - Global Awareness:
ECO 101 – Principles of Microeconomics

Tier 2 - Social Structure, Conflict, and Consensus:  
ECO 100 – Principles of Macroeconomics

Tier 3 - Capstone
MKT 325 - Marketing Research

Writing Requirements (“W-Courses”)

Three W-courses are required. These may not be taken until after a student has passed ENG 112 — Writing Arguments. W-courses may count toward LEP, major, or cognate requirements, as well as free electives. Course sections that meet this requirement are designated by section numbers ending in “W”.

Transfer students who enter with 60 to 89 credits are required to pass two W-courses, while transfer students who enter with 90 credits or more must pass one W-course.

MAJOR REQUIREMENTS

57 Credits Required

Business Administration Requirements
27 Credits Required
'C' or better required

ACC 200 – Principles of Financial Accounting 
ACC 210 – Managerial Accounting
ECO 270 - Applied Business Statistics
FIN 300 – Corporate Finance
MGT 240 – Legal Environment of Business
MGT 305 – Organizational Behavior
MGT 450 – Business Policy and Strategy Seminar
MKT 200 – Principles of Marketing
MIS 370 – Business Information Systems

Marketing Concentration
30 Credits Required
‘C+’ or better required

MKT 321 – Consumer Behavior
MKT 420 - Global Marketing
MKT 450 - Strategic Marketing


Select 21 credits from:

COGNATE REQUIREMENTS

This program does not require any cognates.

FREE ELECTIVES

Take remaining credits to reach Overall Credits Required (listed above).

Although 6 of these credits may be taken within the School of Business, students are encouraged to take all their free electives outside the School of Business.