Business Administration, B.S. - Concentration: Marketing

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Students must take a minimum of 50 percent of the Business Administration Requirements, and at least 50 percent of the Concentration Requirements at Southern Connecticut State University.

120 Overall Credits Required

LIBERAL EDUCATION PROGRAM AND WRITING REQUIREMENTS

Liberal Education Program

Students must complete a comprehensive three-tiered Liberal Education Program (LEP). View all requirements of the tiers on the Liberal Education Program.  

While the choice of courses that fulfill the requirements is generally left up to students, courses in the major and/or cognate may also satisfy LEP requirements.  These shared courses are recommended below to fulfill both areas, although the course credits are only counted once towards the 120 credits required for graduation.

Tier 1 - Quantitative Reasoning (select one):
MAT 125 - Applied Business Mathematics
MAT 150 - Calculus I

Tier 1 - Technological Fluency:
CSC 200 – Information Management and Productivity Software

Tier 2 - Global Awareness:
ECO 101 – Principles of Microeconomics

Tier 2 - Social Structure, Conflict, and Consensus:  
ECO 100 – Principles of Macroeconomics

Tier 3 - Capstone
MKT 325 - Marketing Research

Writing Requirements (“W-Courses”)

Three W-courses are required. These may not be taken until after a student has passed ENG 112 — Writing Arguments. W-courses may count toward LEP, major, or cognate requirements, as well as free electives. Course sections that meet this requirement are designated by section numbers ending in “W”.

Transfer students who enter with 60 to 89 credits are required to pass two W-courses, while transfer students who enter with 90 credits or more must pass one W-course.

MAJOR REQUIREMENTS

66 Credits Required

Business Administration Requirements
33 Credits Required

ACC 200 – Principles of Financial Accounting ('C' or better required)
ACC 210 – Managerial Accounting ('C' or better required)
BIS 370 – Business Information Systems ('C' or better required)
ECO 100 - Principles of Macro-Economics
ECO 101 - Principles of Micro-Economics
ECO 270 - Applied Business Statistics ('C' or better required)
FIN 300 – Corporate Finance ('C' or better required)
MGT 240 – Legal Environment of Business ('C' or better required)
MGT 305 – Organizational Behavior ('C' or better required)
MGT 450 – Business Policy and Strategy Seminar ('C' or better required)
MKT 200 – Principles of Marketing ('C' or better required)

Marketing Concentration
33 Credits Required

MKT 321 - Consumer Behavior (‘C+’ or better required)
MKT 325 - Marketing Research
MKT 420 - Global Marketing (‘C+’ or better required)
MKT 450 – Strategic Marketing (‘C+’ or better required)

Select 21 credits of MKT courses at the 200-level, 300-level, and the 400-level (‘C+’ or better required).

COGNATE REQUIREMENTS

6 Credits Required

CSC 200 - Information Management and Productivity Software
MAT 125 or MAT 150 - Mathematics Cognate

FREE ELECTIVES

Take remaining credits to reach Overall Credits Required (listed above).

Although 6 of these credits may be taken within the School of Business, students are encouraged to take all their free electives outside the School of Business.