Business Administration, B.S. - Concentration: Marketing
Students must take a minimum of 50 percent of the Business Administration Requirements, and at least 50 percent of the Concentration Requirements at Southern Connecticut State University.
120 Overall Credits Required
LIBERAL EDUCATION PROGRAM AND WRITING REQUIREMENTS
Liberal Education Program
Students must complete a comprehensive three-tiered Liberal Education Program (LEP). View all requirements of the tiers on the Liberal Education Program.
While the choice of courses that fulfill the requirements is generally left up to students, courses in the major and/or cognate may also satisfy LEP requirements. These shared courses are recommended below to fulfill both areas, although the course credits are only counted once towards the 120 credits required for graduation.
Tier 1 - Technological Fluency:
CSC 200 – Information Management and Productivity Software
Tier 2 - Global Awareness:
ECO 101 – Principles of Microeconomics
Tier 2 - Social Structure, Conflict, and Consensus:
ECO 100 – Principles of Macroeconomics
Tier 3 - Capstone
MKT 325 - Marketing Research
Writing Requirements (“W-Courses”)
Three W-courses are required. These may not be taken until after a student has passed ENG 112 — Writing Arguments. W-courses may count toward LEP, major, or cognate requirements, as well as free electives. Course sections that meet this requirement are designated by section numbers ending in “W”.
Transfer students who enter with 60 to 89 credits are required to pass two W-courses, while transfer students who enter with 90 credits or more must pass one W-course.
66 Credits Required
Business Administration Requirements
33 Credits Required
ACC 200 – Principles of Financial Accounting ('C' or better required)
ACC 210 – Managerial Accounting ('C' or better required)
BIS 370 – Business Information Systems ('C' or better required)
ECO 100 - Principles of Macro-Economics
ECO 101 - Principles of Micro-Economics
ECO 270 - Applied Business Statistics ('C' or better required)
FIN 300 – Corporate Finance ('C' or better required)
MGT 240 – Legal Environment of Business ('C' or better required)
MGT 305 – Organizational Behavior ('C' or better required)
MGT 450 – Business Policy and Strategy Seminar ('C' or better required)
MKT 200 – Principles of Marketing ('C' or better required)
33 Credits Required
Select 21 credits of MKT courses at the 200-level, 300-level, and the 400-level (‘C+’ or better required).
Take remaining credits to reach Overall Credits Required (listed above).
Although 6 of these credits may be taken within the School of Business, students are encouraged to take all their free electives outside the School of Business.