Business Administration, B.S. - Marketing
The program course outline and graduation requirements for this catalog year are listed below. To graduate, a minimum cumulative GPA of 2.0 must be achieved, and a total of 120 credits is required. This total includes both the required courses for the program and any free electives selected. The department website provides an overview of the program, admission requirements for the major (when applicable), faculty biographies, learning outcomes, and careers: https://www.southernct.edu/academics/marketing/programs.
GENERAL EDUCATION REQUIREMENTS (46 Credits)
All bachelor’s degree programs include liberal education (LEP) and writing (W) course requirements. To review more detailed information, please visit General Education (LEP) Degree Requirements.
MAJOR REQUIREMENTS (66 Credits)
Up to three courses in the major/cognate may also satisfy LEP requirements and will be indicated below; no more than two courses in the same subject may be used towards LEP Explorations.
Students must take a minimum of 50 percent of the major and concentration courses at Southern Connecticut State University.
Business Administration Requirements (33 Credits)
ACC 200 – Principles of Financial Accounting ('C' or better required)
ACC 210 – Managerial Accounting ('C' or better required)
BIS 370 – Business Information Systems ('C' or better required)
ECO 100 – Principles of Macro-Economics (T2CC)
ECO 101 – Principles of Micro-Economics (T2GA)
ECO 270 – Applied Business Statistics ('C' or better required)
FIN 300 – Corporate Finance ('C' or better required)
MGT 240 – Business Law and Ethics ('C' or better required)
MGT 285 – Management and Organization ('C' or better required)
MGT 450 – Business Policy and Strategy Seminar ('C' or better required)
MKT 200 – Principles of Marketing ('C' or better required)
Marketing Concentration (33 Credits Required)
MKT 321 – Consumer Behavior (‘C+’ or better required)
MKT 420 – Global Marketing (‘C+’ or better required)
MKT 425 – Marketing Research (‘C+’ or better required)
MKT 450 – Strategic Marketing (‘C+’ or better required)
Select 21 credits of MKT courses at the 200-level, 300-level, and the 400-level (‘C+’ or better required).
COGNATE REQUIREMENTS (9 Credits)
May be waived based on math placement*
CSC 200 – Decision-making with Excel (T1TF)
MAT 111 or MAT 112 – Algebra for Business and Science*
MAT 125 or MAT 150 – Mathematics Cognate (T1QR)
ACCELERATED PATHWAY OPTION (12 Credits)
Students with a 3.0 GPA and at least 90 credits may be eligible to complete an accelerated pathway during their senior year to earn dual credit towards both their current undergraduate program and future graduate program of interest. Approval to start graduate coursework does not guarantee admission to the graduate program.
Students will meet with their faculty advisor to prepare a Graduate Course Plan (500-level courses or higher), with a maximum of 6 credits per semester, based on their graduate program of interest. Approval from both the Program Department Chairperson and the Graduate Coordinator is required. Programs may have higher requirements, and seat availability in certain graduate programs may be limited.
Courses completed with a grade of 'C' or higher will earn dual credit for both undergraduate and graduate transcripts. Graduate programs may have higher grade requirements in place for certain courses which may require the student to retake the course for a higher grade letter.