Business Administration, B.S. - Concentration: Marketing
Students must take a minimum of 50 percent of the Business Administration Requirements, and at least 50 percent of the Concentration Requirements at Southern Connecticut State University.
120 Overall Credits Required
LIBERAL EDUCATION PROGRAM AND WRITING REQUIREMENTS
Liberal Education Program
48 Credits Required
Students must complete a comprehensive three-tiered Liberal Education Program (LEP). View all requirements of the tiers on the Liberal Education Program. Any credits over 48 are counted toward free electives.
While the choice of courses that fulfill the requirements is generally left up to students, some departments require that students select specific courses to complement their major. This major has specific Tier requirements/restrictions for the following:
Tier 1 - Quantitative Reasoning (select one):
MAT 120 – College Algebra
MAT 122 – Precalculus
Tier 1 - Technological Fluency:
CSC 200 – Information Management and Productivity Software
Tier 2 - Global Awareness:
ECO 101 – Principles of Microeconomics
Tier 2 - Social Structure, Conflict, and Consensus:
ECO 100 – Principles of Macroeconomics
Tier 3 - Capstone
MKT 325 - Marketing Research
Writing Requirements (“W-Courses”)
Three W-courses are required. These may not be taken until after a student has passed ENG 112 — Writing Arguments. W-courses may count toward LEP, major, or cognate requirements, as well as free electives. Course sections that meet this requirement are designated by section numbers ending in “W”.
Transfer students who enter with 60 to 89 credits are required to pass two W-courses, while transfer students who enter with 90 credits or more must pass one W-course.
MAJOR REQUIREMENTS
57 Credits Required
Business Administration Requirements
27 Credits Required
'C' or better required
ACC 200 – Principles of Financial Accounting
ACC 210 – Managerial Accounting
ECO 270 - Applied Business Statistics
FIN 300 – Corporate Finance
MGT 240 – Legal Environment of Business
MGT 305 – Organizational Behavior
MGT 450 – Business Policy and Strategy Seminar
MKT 200 – Principles of Marketing
MIS 370 – Business Information Systems
Marketing Concentration
30 Credits Required
‘C+’ or better required
MKT 321 – Consumer Behavior
MKT 420 - Global Marketing
MKT 450 - Strategic Marketing
Select 21 credits from:
- MKT 327 - Marketing Management
- MKT 330 - Retail Management
- MKT 331 - Principles of Advertising
- MKT 332 - Marketing Communication
- MKT 334 - Professional Selling
- MKT 335 - Business to Business Marketing
- MKT 336 - Sales Management
- MKT 338 - Services Marketing
- MKT 340 - Media Planning and Strategy
- MKT 341 - Digital Marketing
- MKT 396 - Marketing Case Study
- MKT 397 - Current Topics in Marketing
COGNATE REQUIREMENTS
This program does not require any cognates.
FREE ELECTIVES
Take remaining credits to reach Overall Credits Required (listed above).
Although 6 of these credits may be taken within the School of Business, students are encouraged to take all their free electives outside the School of Business.