MKT 450 - Strategic Marketing

Strategic marketing is used to develop the functions of marketing management in organizations and stresses the integration of product, consumer, research, distribution, budget and promotional development into a structure amenable for today’s global firm. Emphasis is on strategic market planning and decision-making and the use of financial and analytical methods for the decision-maker. Case analysis is used to illustrate marketplace decisions and students are expected to produce a comprehensive research paper.

Prerequisite(s): MKT 321, 6 additional credits in MKT, and senior status.

3 credit(s).

Last Term Offered: Spring 2019