MKT 330 - Retail Management

Retailing provides the classic “place” component for the exchange process in many traditional marketing transactions. This course may be viewed from both the supply side and from a demand or consumer-oriented perspective. Both views are developed with the objective of providing a balanced understanding to the student. In addition the evolution of retailing institutions with a global perspective is also provided in order to better acquaint the student with this dynamic and creative segment of the global economy.

Prerequisite(s): MKT 200.

3 credit(s).

Last Term Offered: Spring 2018