Communication, B.S. - Advertising and Promotions

Communication, Media, and Screen Studies |View/Print PDF

The program course outline and graduation requirements for this catalog year are listed below. The department website provides an overview of the program, admission requirements (when applicable), faculty biographies, learning outcomes, and careers: 

120 Overall Credits Required


Liberal Education Program

Students must complete a comprehensive three-tiered Liberal Education Program (LEP). View all requirements of the tiers on the Liberal Education Program.  While the choice of courses that fulfill the requirements is generally left up to students, courses in the major and/or cognate may also satisfy LEP requirements, although the course credits are only counted once towards the 120 credits required for graduation.

Writing Requirements (“W-Courses”)

Three W-courses are required. These may not be taken until after a student has passed ENG 112 — Writing Arguments. W-courses may count toward LEP, major, or cognate requirements, as well as free electives. Course sections that meet this requirement are designated by section numbers ending in “W”.

Transfer students who enter with 60 to 89 credits are required to pass two W-courses, while transfer students who enter with 90 credits or more must pass one W-course.


45 Credits Required

Core Requirements
18 Credits Required
‘C’ or better required


COM 101 - Public Speaking
COM 150 - World of Communication
COM 210 -Human Communication
COM 212 - Visual Communication
COM 350 - Workplace Communication
COM 450 - Communication Capstone

Advertising and Promotions Concentration
27 Credits Required
‘C’ or better required


  • COM 221 - Advertising and Public Relations Theories and Concepts
  • COM 335 - Advertising Strategy and Planning

Select 9 Credits from:

  • COM 234 - Copywriting and Creative Concepts
  • COM 238 - Communication Design
  • COM 336 - Writing Copy for Integrated Media
  • COM 338 - Advanced Communication Design
  • COM 340 - Brand Management 

Select 3 credits from:

  • COM 402 - Social Media Trends in Advertising and Public Relations
  • COM 472 - Advertising and Public Relations Campaigns
  • COM 493 - Practicum: Advertising and Promotions

Select 6 credits from:

Any COM course (except COM 135, 228)

  • JRN 230 - Fundamentals of Public Relations
  • JRN 330 - Advanced Integrated Public Relations
  • MKT 321 - Consumer Behavior
  • REC 363 - Event Management

Select 3 credits from:

  • COM 493 - Practicum in Advertising and Promotions
  • COM 494 - Practicum in Intercultural Communication
  • COM 497 - Communication Field Experience
  • COM 499 - Independent Study


No cognates are required for this program.


Remaining credits to reach Overall Credits Required (listed above).