Marketing

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Lynn Kwak
CHAIRPERSON
School of Business, Room 108
(203) 392-6209 – Fax (203) 392-5463
kwake1@SouthernCT.edu
Department Secretary: Debra Amendola
(203) 392-5435

Robert Forbus, Professor
Medhi Hossain, Assistant Professor
Lynn Kwak, Professor
Shyam Lodha, Professor
Melvin Prince, Professor

CONCENTRATION IN MARKETING

The marketing concentration prepares students for entry-level, middle, and senior management positions in marketing as well as preparation for graduate study. It includes a strong basic understanding of business, concentrated knowledge of marketing theory and its technological applications, and a degree of specialized expertise in one or more specific functional marketing areas. Topics studied include advertising, product development, market identification, consumer research, retailing, sales, industrial marketing, marketing management, and marketing strategy.