Communication, B.S. - Concentration: Advertising and Promotions

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120 Overall Credits Required


Liberal Education Program

45 Credits Required

Students must complete a comprehensive three-tiered Liberal Education Program (LEP). View all requirements of the tiers on the Liberal Education Program. Any credits over 45 are counted toward free electives.

While the choice of courses that fulfill the requirements is generally left up to students, some departments require that students select specific courses to complement their major. This major has specific Tier requirements/restrictions for the following:

Tier 1 - Technological Fluency:
COM 101 –  Fundamentals of Professional Presentations (‘C’ or better required)

Writing Requirements (“W-Courses”)

Three W-courses are required. These may not be taken until after a student has passed ENG 112 — Writing Arguments. W-courses may count toward LEP, major, or cognate requirements, as well as free electives. Course sections that meet this requirement are designated by section numbers ending in “W”.

Transfer students who enter with 60 to 89 credits are required to pass two W-courses, while transfer students who enter with 90 credits or more must pass one W-course.


45 Credits Required

Core Requirements
12 Credits Required
‘C’ or better required

COM 200 – Fundamentals of Communication Design
COM 215 – Small Group Communication
COM 225 – Interpersonal Communication
COM 253 – Fundamentals of Video Production

Advertising and Promotions Concentration
33 Credits Required
‘C’ or better required

COM 201 – Applied Communication Design
COM 234 – Fundamentals of Copywriting
COM 236 – Copywriting for Electronic Media
COM 287 – Introduction to Communication Research
COM 335 – Advertising and Promotional Design
COM 340 – Communication and Product Information
COM 472 – Advertising and Promotional Campaigns
COM 497 – Field Experience (3 credits)

Select 9 Credits from (3 Credits at the 400-level):

  • COM 257 – Audio Production
  • COM 275 – Persuasion
  • COM 322 – Communication Training and Development
  • COM 333 – Video Script Writing
  • COM 402 – Advertising and Promotions for the Internet
  • COM 468 – Special Effects in Video
  • COM 493 – Practicum in Advertising and Promotions
  • COM 494 – Practicum in Intercultural Communication


No cognates are required for this program.


Remaining credits to reach Overall Credits Required (listed above).