Communication, B.S. - Advertising and Promotions

Communication, Media, and Screen Studies |View/Print PDF

The graduation requirements are listed below. In addition, students select free electives to reach 120 credits overall required for the degree.  The department website provides an overview of the program, admission requirements for the major (when applicable), faculty biographies, learning outcomes, and careers:  


All bachelor’s degree programs include liberal education (LEP) and writing (W) course requirements. To review more detailed information, please visit General Education (LEP) Degree Requirements.   


(*) When up to three courses in the major/cognate may also satisfy LEP requirements, they are recommended below; only two courses within Explorations (T2) may be fulfilled by courses in the same subject.  

Core Requirements (18 Credits)
‘C’ or better required
COM 101 – Public Speaking
COM 150 – World of Communication
COM 210 –Human Communication
COM 212 – Visual Communication
COM 350 – Workplace Communication
COM 450 – Communication Capstone

Advertising and Promotions Concentration (27 Credits)
‘C’ or better required
COM 221 – Advertising and Public Relations Theories and Concepts
COM 335 – Advertising Strategy and Planning

Select 9 Credits from:
COM 234 – Copywriting and Creative Concepts
COM 238 – Communication Design
COM 336 – Writing Copy for Integrated Media
COM 338 – Advanced Communication Design
COM 340 – Brand Management 

Select 3 credits from:
COM 402 – Social Media Trends in Advertising and Public Relations
COM 472 – Advertising and Public Relations Campaigns
COM 493 – Practicum: Advertising and Promotions

Select 6 credits from:
Any COM course (except COM 135, 228)
JRN 230 – Fundamentals of Public Relations
JRN 330 – Advanced Integrated Public Relations
MKT 321 – Consumer Behavior
REC 363 – Event Management

Select 3 credits from:
COM 493 – Practicum in Advertising and Promotions
COM 494 – Practicum in Intercultural Communication
COM 497 – Communication Field Experience
COM 499 – Independent Study