Communication, B.S. - Concentration: Advertising and Promotions

Communication, Media, and Screen Studies |View/Print PDF

120 Overall Credits Required


Liberal Education Program

45 Credits Required

Students must complete a comprehensive three-tiered Liberal Education Program (LEP). View all requirements of the tiers on the Liberal Education Program.

While the choice of courses that fulfill the requirements is generally left up to students, some departments require that students select specific courses to complement their major. This major has specific Tier requirements/restrictions for the following:

Tier 1 - Technological Fluency:
COM 101 –  Fundamentals of Professional Presentations (‘C’ or better required)

Writing Requirements (“W-Courses”)

Three W-courses are required. These may not be taken until after a student has passed ENG 112 — Writing Arguments. W-courses may count toward LEP, major, or cognate requirements, as well as free electives. Course sections that meet this requirement are designated by section numbers ending in “W”.

Transfer students who enter with 60 to 89 credits are required to pass two W-courses, while transfer students who enter with 90 credits or more must pass one W-course.


45 Credits Required

Core Requirements
15 Credits Required
‘C’ or better required

COM 150 - World of Communication
COM 210 -Human Communication
COM 212 - Visual Communication
COM 350 - Workplace Communication
COM 450 - Communication Capstone

Advertising and Promotions Concentration
30 Credits Required
‘C’ or better required


  • COM 221 - Introduction to Advertising
  • COM 234 - Copywriting and Creative Concepts
  • COM 238 - Communication Design
  • COM 335 - Advertising Strategy and Planning
  • COM 472 - Advertising and Promotional Campaigns

Select 6 Credits from:

  • COM 336 - Writing Copy for Integrated Media
  • COM 338 - Advertising Design Layout
  • COM 340 - Brand Management
  • COM 402 - Social Media and Emerging Trends in Advertising 
  • COM 493 - Practicum in Advertising and Promotions 

Select 6 credits from:

Any COM course (except COM 135, 228)

Select 3 credits from:

  • COM 493 - Practicum in Advertising and Promotions
  • COM 494 - Practicum in Intercultural Communication
  • COM 497 - Communication Field Experience
  • COM 499 - Independent Study


No cognates are required for this program.


Remaining credits to reach Overall Credits Required (listed above).