Business Administration, B.S. - Concentration: Marketing M.B.A. Accelerated Pathway

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The B.S. in Business Administration (Concentration: Marketing M.B.A. Accelerated Pathway) provides high-achieving students with the opportunity to complete foundational graduate coursework during their senior year of undergraduate study in order to accelerate graduate degree completion. This competitive program allows admitted students the opportunity to complete their bachelor’s degree and the Master of Business Administration in five years. This program has a separate admission process and eligible students are encouraged to apply no later than their junior year of undergraduate study. Please consult the admission requirements in the undergraduate catalog and below for more information.

Overall GPA of 3.0 Required
120 Overall Credits Required

APPLICATION PROCESS

Undergraduate freshmen and transfer applicants will select the appropriate degree program and accelerated pathway concentration for their particular discipline when applying through the Common App. Current students who are already matriculated in the B.S. Business Administration (Concentration: Marketing) at Southern must be accepted into the undergraduate portion of the accelerated pathway through department permission via the Selection of Degree system. Undergraduate students must declare their intention to join an Accelerated Pathway Program no later than their junior year. Eligible students in the accelerated pathway program will then apply for early acceptance graduate admission no later than spring semester of their senior year. During the application process, students will select both the graduate degree for their specified discipline and the accelerated pathway concentration. Please note that acceptance into the undergraduate Accelerated Pathway does not automatically guarantee admission to the graduate Accelerated Pathway. Students should contact their faculty advisor regularly to ensure that they are meeting all requirements for graduate admission.

ADMISSION REQUIREMENTS

New students seeking admission into Southern Connecticut State University should apply online through the Office of Undergraduate Admissions website:

https://www.southernct.edu/admissions/undergraduate   

Students must meet all of the university admissions criteria for acceptance into the program. Currently matriculated students must meet and maintain the following department requirements in order to be admitted to and remain in the program:

LIBERAL EDUCATION PROGRAM AND WRITING REQUIREMENTS

Liberal Education Program

Students must complete a comprehensive three-tiered Liberal Education Program (LEP). View all requirements of the tiers on the Liberal Education Program.  

While the choice of courses that fulfill the requirements is generally left up to students, courses in the major and/or cognate may also satisfy LEP requirements.  These shared courses are recommended below to fulfill both areas, although the course credits are only counted once towards the 120 credits required for graduation.

Tier 1 - Quantitative Reasoning (select one):
MAT 125 - Applied Business Mathematics
MAT 150 - Calculus I

Tier 1 - Technological Fluency:
CSC 200 – Information Management and Productivity Software

Tier 2 - Global Awareness:
ECO 101 – Principles of Microeconomics

Tier 2 - Social Structure, Conflict, and Consensus:  
ECO 100 – Principles of Macroeconomics

Tier 3 - Capstone
MKT 325 - Marketing Research

Writing Requirements (“W-Courses”)

Three W-courses are required. These may not be taken until after a student has passed ENG 112 — Writing Arguments. W-courses may count toward LEP, major, or cognate requirements, as well as free electives. Course sections that meet this requirement are designated by section numbers ending in “W”.

Transfer students who enter with 60 to 89 credits are required to pass two W-courses, while transfer students who enter with 90 credits or more must pass one W-course.

MAJOR REQUIREMENTS

78 Credits Required

Business Administration Requirements
33 Credits Required

ACC 200 – Principles of Financial Accounting ('C' or better required)
ACC 210 – Managerial Accounting ('C' or better required)
BIS 370 – Business Information Systems ('C' or better required)
ECO 100 - Principles of Macro-Economics
ECO 101 - Principles of Micro-Economics
ECO 270 - Applied Business Statistics ('C' or better required)
FIN 300 – Corporate Finance ('C' or better required)
MGT 240 – Legal Environment of Business ('C' or better required)
MGT 305 – Organizational Behavior ('C' or better required)
MGT 450 – Business Policy and Strategy Seminar ('C' or better required)
MKT 200 – Principles of Marketing ('C' or better required)


Marketing MBA Accelerated Pathway Concentration
45 Credits Required

MKT 201 - Intro to Market Data Analytics (‘C+’ or better required)
MKT 321 - Consumer Behavior (‘C+’ or better required)
MKT 325 - Marketing Research
MKT 341 - Digital Marketing (‘C+’ or better required)
MKT 343 - Digital Marketing Analytics (‘C+’ or better required)
MKT 420 - Global Marketing (‘C+’ or better required)
MKT 450 – Strategic Marketing (‘C+’ or better required)
MKT 497 - Internship (‘C+’ or better required)
MBA 500 - Management Process 
MBA 502 - Statistical Decision Making
MBA 503 - Managerial Finance 
MBA 504 - Organizational Behavior
Select 3 classes of MKT courses at the 200-level, 300-level, and the 400-level (‘C+’ or better required). 

COGNATE REQUIREMENTS

6 Credits Required

CSC 200 - Information Management and Productivity Software
MAT 125 or MAT 150 - Mathematics Cognate

FREE ELECTIVES

Take remaining credits to reach Overall Credits Required (listed above).

Although 6 of these credits may be taken within the School of Business, students are encouraged to take all their free electives outside the School of Business.