SMT 356 - Sport Marketing

Examination, comprehension, and application of the fundamental principles of sport marketing, sponsorship, and sales. Addresses the specific demands of professional and intercollegiate sport organizations, as well as community organizations that provide sport experiences for diverse populations.

Prerequisite(s): REC 251 or REC 261 or SMT 271

3 credit(s).

Last Term Offered: Fall 2017