MKT 340 - Media Planning and Strategy

The strategic and cost-effective selection of print, electronic, digital, and other media to deliver creative messages that will meet a brand’s marketing and advertising objectives. Student teams develop and present an original media plan and strategy for a product or service. A team-based hands-on course.

Prerequisite(s): MKT 331.

3 credit(s).

Last Term Offered: Spring 2017