Sport and Entertainment Management, M.S. (Online)
For further information:SportEntertainmentGrad@southernct.edu
Application Deadline
Rolling Admissions
This fully online program allows students to choose between a specialization in either sport or entertainment management.
The Master of Science in Sport and Entertainment Management concentration prepares professional practitioners who:
- Acquire a mastery of skill development and an understanding of theoretical concepts in specific sport and entertainment management functions, such as communication, finance, law, ethics, facility and event management, marketing, and global issues that are related to these areas.
- Develop an understanding of the political and sociological influences in the decision-making practices of sport and entertainment governing bodies in diverse global settings.
- Become familiar with the technology and skills that are necessary for effective research and communication in today’s sport and entertainment industries.
- Demonstrate the acquisition of marketing and promotional strategies for successful sport and entertainment businesses.
- Utilize the understanding of ethical and moral standards in the business decision-making process and in personal judgments.
- Experience the responsibility of developing a major project, research endeavor, or business plan.
- Acquire the tools necessary for lifelong learning.
The specialization in Athletics Administration is designed for sport industry professionals seeking to obtain the resources to lead and advance their careers in the fields of interscholastic or intercollegiate athletics administration.
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Courses in budgeting, marketing, development & fundraising, risk management, supervision, and facilities will equip you with the skills and knowledge needed to excel in your athletics leadership role. Interscholastic and intercollegiate sport represent two of the fastest growing, most in demand sport industry segments.
Course Sequence - 36 Credits
Required Courses
SMT 511 - Sport and Entertainment Finance - 3 credits
SMT 512 - Sport & Entertainment Law - 3 credits
SMT 513 - Marketing and Sales in Sport and Entertainment - 3 credits
SMT 514 - Global Issues in Sport and Entertainment - 3 credits
SMT 515 - Facility and Event Management - 3 credits
REC 575 - Operational Research Capstone -3 credits
Specialization Track
Students must choose either the Sport Management, Entertainment Management or Athletics Administration option to complete their degree.
Courses for Sport Management Option
SMT 510 - Governance and Administration of Sport - 3 credits
SMT 516 - Sport Ethics - 3 credits
Two 3 credit electives chosen in consultation with advisor. These may be any graduate
level course. - 6 credits
Courses for Entertainment Management Option
SMT 517 - Principles of Entertainment Management - 3 credits
SMT 518 - Agent and Artist Management - 3 credits
Two 3 credit electives chosen in consultation with advisor. These may be any graduate
level course. - 6 credits
Courses for Athletics Administration Option
SMT 508 - Leading Sport Organizations - 3 credits
SMT 509 - Sport & Athletics Development and Fundraising - 3 credits
SMT 510 - Governance and Administration of Sport Organizations - 3 credits
SMT 516 - Sport Ethics - 3 credits
Special Project and Thesis Options
REC 583 - Practicum - 3 credits
REC 588 - Special Project - 3 credits
Or
REC 590 - Thesis - 3 credits
REC 591 - Thesis Seminar - 3 credits