Business Administration, M.B.A. - Marketing (Online or On ground)

The program course outline and graduation requirements for this catalog year are listed below. In addition, a 3.0 cumulative GPA is required for graduation.  The department website provides an overview of the program, admission requirements, faculty biographies, learning outcomes, and careers: https://www.southernct.edu/mba. 

PROGRAM REQUIREMENTS (33-42 CREDITS)

Content Requirements
*May be waived based on prior academic or professional experience
MBA 582- Economics for Business*
MBA 583- Statistical Decision Making*
MBA 584- Managerial Finance*
MBA 585- Organizational Behavior*
MBA 586- Marketing Management*
MBA 587- Financial Accounting for Business*

Core Requirements (Select 18 Credits)
MBA 610  – Managerial Economics
MBA 613  – Advanced Financial Management
MBA 614  – Managing Organizational Behavior & Design
MBA 615  – Advanced Business/Marketing Strategy
MBA 616  – Accounting for Management
MBA 617  – Legal and Ethical Issues in Business and Management
MBA 618  – Managing Operations: Strategies, Processes and Tools  

Marketing Concentration (Select 9 credits)
MBA 512 – Strategic Factors in Marketing
MBA 637 – Product Management 
MBA 639 – Marketing Analytics 
MBA 640 – Consumer Behavior
MBA 641 – International Marketing 
MBA 643 – Advertising and Promotional Strategy 
MBA 644 – Healthcare Marketing
MBA 653 – Marketing Research

Capstone (6 Credits)
MBA 691  – Integrated Knowledge I
MBA 692  – Integrated Knowledge II: Experiential Capstone