Business Administration, M.B.A. - Marketing (Online or On ground)

The program course outline and graduation requirements for this catalog year are listed below.  The department website provides an overview of the program, admission requirements, faculty biographies, learning outcomes, and careers: https://www.southernct.edu/mba. 

PROGRAM REQUIREMENTS (33-42 CREDITS)

Content Requirements
*May be waived based on prior academic or professional experience
MBA 582- Economics for Business*
MBA 583- Statistical Decision Making*
MBA 584- Managerial Finance*
MBA 585- Organizational Behavior*
MBA 586- Marketing Management*
MBA 587- Financial Accounting for Business*

Core Requirements (18 Credits)
Select 18 credits from:
MBA 610  – Managerial Economics
MBA 613  – Advanced Financial Management
MBA 614  – Managing Organizational Behavior & Design
MBA 615  – Advanced Business/Marketing Strategy
MBA 616  – Accounting for Management
MBA 617  – Legal and Ethical Issues in Business and Management
MBA 618  – Managing Operations: Strategies, Processes and Tools  

Marketing Concentration (9 credits)

Select 9 credits from:

MBA 512 – Strategic Factors in Marketing
MBA 637 – Product Management 
MBA 639 – Marketing Analytics 
MBA 640 – Consumer Behavior
MBA 641 – International Marketing 
MBA 643 – Advertising and Promotional Strategy 
MBA 644 – Healthcare Marketing
MBA 653 – Marketing Research

Capstone (6 Credits)
MBA 691  – Integrated Knowledge I
MBA 692  – Integrated Knowledge II: Experiential Capstone